I want to be like me.

All feminine napkins ads are the same: blue liquid and white jeans. We wanted something different, if women are protected, they are confident, so, we projected confident women of all types. No actresses, just real girls.

Tagline

I want to be like me. Saba. More confident women.


Tagline

I want to be like me. Saba. More confident women.


Tagline

I want to be like me. Saba. More confident women.


Translation

I want to be like me, unpredictable; there are a lot of ways to be me and I like to live them all. I love to write my own history every day. More Confident women.


Translation

I want to be like me because I dream in colors and in slow motion. I’m clever, closer to being different than conventional. I think I’m the only one that would support the social program “Unlimited Time Travel”. More Confident women.


Translation

I want to be like me. If I was born again, I’d chose to be like me. I like to think, dream, feel and be surprised all the time. The world is not perfect, so I don’t have to be perfect either. I’m at my best being what I want to be and I want to be just what I am. More Confident women.